Linda Morales – President

Amy Alderfer - Director of Client Services  

Claude Beller – Director Video Production and Technology

Claudio Fayngolz – Director Interactive and Multimedia Services

JR Hughes-Darsee, MD – Creative Medical Writer

Michelle Warner – Instructional Designer and Learning Coordinator

Kyle James - Project Management

Monty Morales, MD – Consultant Medical Officer

Linda Morales – President 

With over 26 years of experience on the pharmaceutical and medical education side of the business, Linda brings a depth and breadth of knowledge to HealthCare Innovations’ (HCI) learning solutions.  Her knowledge of the industry and out-of-the-box thinking contribute to the engaging, up-to-date, and unique approaches that HCI offers clients.

After graduating from the University of Florida with a degree in microbiology and chemistry, Linda joined Parke-Davis Pharmaceuticals as a sales representative. Linda was promoted to various positions with increasing responsibility including regional sales trainer, cardiovascular specialty district manager, and manager of district manager training within the Parke-Davis corporate office.  Linda was advanced to director of training and development for Parke-Davis, where she was responsible for collaborating with marketing to launch new products, overseeing the training curriculum for 1,500 representatives, interfacing and collaborating with ten regional directors, and managing ten in-house and ten field trainers.

Her ten years as founder and president of HealthCare Innovations brought successful collaborations with customers such as Pfizer, Bayer, Eisai, sanofi-aventis, Galderma, Merck, the Epilepsy Society, UCB Pharma, and many other key customers.  After leaving HCI to take care of her ill son, Linda spent two years as an industry consultant.  An entrepreneur at heart, Linda restarted HealthCare Innovations to get back to her roots in providing unique, impactful, customized learning solutions for healthcare customers.

Amy Alderfer - Director of Client Services

Claude Beller – VP of Audio and Video Production
Recognized as one of the foremost experts in the field of health and medical media production, Claude brings over 30 years of experience to the field with a unique combination of medical knowledge, journalistic skill, and television production expertise. Claude has a keen ability to match informational scientific content with the interests and needs of diverse audiences, ranging from medical professionals to medical consumers and the general public.  He is the recipient of major awards for health and medical programming, including the prestigious FREDDIE Award (3 times).

After graduating Lafayette College with a degree in engineering, Claude attended Columbia University to get his MBA.  He then went on to study film and television production while working at NBC.  Initially producing a number of independent documentaries for public television, he began specializing in medical and health programs and became a series producer for Lifetime Medical Television, as well as a senior producer for Medical News Television and Time Life Medical.

Claude has also created video news releases from the American Heart Association, reaching an average audience of 18 million viewers, and produced segments for HealthWeek while releasing an audio program for WebMD on current research results.

Claudio Fayngolz - VP of Interactive and Multimedia Services

Claudio’s career in media extends back almost 30 years. Originally from Argentina, Claudio attended the Hadassah Technical School of Photography in Israel, where he consequently began his career as a professional studio photographer. In the early 1980s, he moved back to Buenos Aires, Argentina, where he shot campaigns for the top agencies and corporations for more than six years before moving to New York City with his wife.   

Always one to quickly adapt cutting-edge technologies as they came available, Claudio’s knowledge and technical skills have been honed over the years.  Previously, he worked for AT&T as a digital graphic designer, where he helped design the graphical user interface for one of the first interactive television market trials.  Shortly thereafter, Claudio served as director of multimedia production for CUC International, helping plan and build a turnkey digital studio to provide the media elements for what became, together with broadcast partner Time Warner, one of the first interactive online shopping stores.

As an early adopter of the non-linear digital video editing system, he worked on a growing number of digital video and animation projects for the Healthcare industry. As the need for interactive delivery grew, he also had the opportunity to create compelling applications for medical and pharmaceutical training, as well as educational and promotional materials for the medical community.  He has mainly focused on digital healthcare projects for over 15 years. 

JR Hughes-Darsee, MD – Creative Medical Writer
JR Hughes-Darsee, MD, is a board-certified physician with specialty training in internal medicine, critical care, and cardiology.  After completing his specialty fellowships, JR taught both basic science and bedside clinical medicine at Harvard Medical School until he joined the private sector as a medical writer and educational program designer. 

Over the course of his career, JR has written and developed over 365 programs with an exclusive focus on medical education for professional and healthcare education for pharmaceutical sales representatives.  For the last 28 years, he has designed, written and produced medical education programs for organizations such as the National Institutes of Health, the American College of Cardiology, Johnson & Johnson, Merck, Schering, Janssen, Pfizer, Novartis, Boehringer Ingelheim, GlaxoSmithKline, and many others.  While collaborating with colleagues from Netscape, JR helped establish Healtheon Corporation, which later became WebMD®.  He and several colleagues also started a new venture with the American Medical Association and other major medical associations called Medem®, which created healthcare education resources for over 50,000 physician practices.  Today, his primary focus is designing and writing training programs for pharmaceutical sales representatives and educational programs for physicians. 

Michelle Warner – Instructional Designer and Learning Coordinator

Kyle James - Project Management

Monty Morales, MD, FACC – Consultant Medical Officer

HCI maintains a consultant medical officer on staff to ensure the accuracy and current relevance of our recommended solutions to today’s changing medical training needs. A board-certified internist and cardiologist, Monty Morales, MD, is a principal at the Pima Heart Institute in Tucson, Arizona, where he practices today. He has over twenty years of experience as a practicing cardiologist. After completing his MD at the University of California in Irvine, he conducted his internal medicine internship, as well as his cardiology/sports medicine fellowship at Lennox Hill Hospital in New York.

HCI: Our Approach to Learning

approach image