HealthCare Innovations – Virtual Hospital Interactive Training Program – A Case Study

A medium-size pharmaceutical company was preparing to launch a new hospital product. Wanting to hire new hospital representatives from within their current office-based sales force, they needed an effective, engaging home-based learning system to prepare their sales representatives. 

 HealthCare Innovations (HCI) partnered with the client to develop an iPad friendly, e-learning program that integrated interactive text, audio, application and in-hospital interviews and video to provide the learners the opportunity to “walk the halls” of the clinical environment, design a strategic selling strategy and to build confidence and competence along the way. The prelaunch preparation time was significantly improved by using the Virtual Hospital to supplement the live training prior to product launch. As a result, the representatives were able to focus their efforts on the product and selling strategy at the launch meeting and hit the ground running on launch day 1.

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HealthCare Innovations Announces Re-Launch of Company and Attendance at the 39th Annual SPBT Conference

(Philadelphia, PA; June 2, 2010) – HealthCare Innovations (HCI), a healthcare training organization specializing in customized learning solutions, has announced its company re-launch and attendance at the 39th Society of Pharmaceutical and Biotech Trainers (SPBT) annual conference, which takes place June 7-10, 2010, at the Gaylord Palms Convention Center located in Kissimmee, Florida. HCI will be located at booth 426.

Since 1995, HCI has designed, developed and implemented impactful learning solutions for healthcare professionals. As a healthcare training organization, HCI works to support and sustain the skills and knowledge necessary for today’s biopharmaceutical representatives, physicians of all specialties, clinical researchers and other healthcare professionals. HCI has extensive background in the development of pharmaceutical and biotechnology learning solutions, providing a unique, customized approach tailored for professionals throughout the medical community, including sales professionals and management, brand managers, key opinion leaders, physicians, other healthcare professionals, medical liaisons and managed market account managers.

“We design impactful and engaging learning initiatives that use multiple learning approaches, such as video, interactivity, application, case studies, workbooks and much more, with the objective of knowledge retention and transfer of skills to the job. Our training organization focuses on tailoring techniques to achieve better outcomes while supporting and reinforcing an overall brand position,” stated President and Founder Linda C. Morales. “The overriding objective is to alter or enhance performance with the ultimate end goal of achieving better outcomes for patients.”

Morales has over 26 years of pharmaceutical and medical education experience, including her previous role as director of sales training for Parke-Davis, Warner-Lambert. She received her degree in microbiology and chemistry from the University of Florida. HCI has brought successful collaborations with clients such as Bayer, Eisai, Galderma, Merck, Pfizer, sanofi-aventis, UCB Pharma and Wyeth.

About HealthCare Innovations
HealthCare Innovations (HCI) is a healthcare training organization that specializes in customized learning solutions. HCI’s core focus is on designing, developing and implementing impactful learning solutions for healthcare professionals. Detailed information about the company is available at or by calling 267.861.0030. 



A New Year for HealthCare Innovations

(January 27, 2010) As we turn the page on 2009, we tend to look for new beginnings in the New Year.  We are happy to announce a new beginning and rebirth of an old standard – HealthCare Innovations (HCI). 

HCI was originally founded in 1995 by Linda Morales and focused on developing customized training programs for physicians and pharmaceutical sales professionals. Programs included medical education initiatives (advisory boards, speaker training, teleconferences, and product/disease training for physicians and patients), as well as pharmaceutical representative training, such as disease preceptorships and sales training curricula.  Additionally, HCI worked closely with pharmaceutical clients and clinical research organizations (CROs) to develop effective, impactful training for launching large scale Phase IIIb and IV clinical trials. After ten successful years in business, Linda retired from HCI to take care of a ill child. 

Linda is happy to report that her son has almost completely recovered from his severe epilepsy and, with the help of medications, has remained seizure-free for three years. An entrepreneur at heart, Linda has resurrected HealthCare Innovations, and her team will once again dedicate itself to developing creative, impactful learning solutions that will enhance healthcare and pharmaceutical professionals’ success.