Medical Society Certification of Sales Representatives
We have heard it over and over again in the last several years - “What do physicians want?” When asked directly, physicians overwhelmingly responded with a common theme of increasing the quality of the sales representatives calling on their practice. Selected physician comments included desires that sales reps:
- “Be better trained and provide more non-biased research information”
- “[Have a] better knowledge of the science
- “Just be more educated not only about the product, but about the disease itself”
- “[Provide more] clinically based presentations”
- “[Focus] on evidenced-based data”
Imagine having your key customer (e.g., cardiologist, oncologist, epileptologist, etc.) and expert in a particular disease category designing and delivering your advanced training and certifying your industry professionals in a disease category. HealthCare Innovations (HCI) is pleased to have partnered with several medical societies to deliver just that – a robust, challenging, non-product related, disease and treatment certification to your biopharmaceutical professionals.
Taught by thought leaders within their field, these certification programs have been established to verify a high standard of competency for medical professionals within the biopharmaceutical and medical device industry with the goal of improving patient care and delivering accurate and appropriate information to their membership.
Certified individuals may be identified by society members by means of a modified society logo on their business card and/or a lapel pin. Ongoing online reinforcement training and up-to-date sharing of disease-related information post-certification ensure that industry professionals maintain and grow their scientific and clinical knowledge.
Call us today and ask how your sales force can be trained by the best and the brightest to become certified in a particular disease category.
